Since 2015, the team of La Costruzione del Gusto has been realizing the interior design, the set-up project, the graphic design and the visual merchandising of the AIS Stand at Vinitaly, a communication space, a meeting point and a shop.
The booth is a “home” open to all members, where they can be informed about the educational, cultural and editorial activities of the Italian Sommelier Association.
In the main shop window the vineyard was symbolically represented, with the earth on which the AIS gadgets and accessories are placed at the base, while the taste-vin and corkscrews were hung on the steel cables.
The new stand is a “home” open to all members, where they can be better informed about the educational, cultural and editorial activities of the Italian Sommelier Association.
In the center there is a large counter consisting of wooden slats and glass top that allows you to view the most precious objects on display and for sale. Inside the stand, there is an element made of material wooden shelves placed in a climb that represents a “hill”, a typical element of the wine landscape, used to contain the issues of Vitae, the official magazine of the AIS. A small meeting area has been created on the back, essential throughout the course of the event.