The booth of a winery is the place to welcome customers and visitors, a space where the soul of the wine and its place of production can be perceived.

For the design of the booth of the Barone Ricasoli winery, the pattern of an ancient and splendid tapestry was used that covers one of the rooms of the Brolio Castle in Greve in Chianti (SI), the historic residence of the Ricasoli family.

The geometric motif of the pattern and the frieze present in one of the most important rooms of the building have been graphically recomposed and repeated both outside the stand and on the furnishings. The result is a new contemporary “fortress” but also a “private” room to welcome guests by offering them the best of Ricasoli wine and oil production.

The layout and graphic design as well as the supervision of the assembly were made by the team of La Costruzione del Gusto.